The Business of Belief

How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe

“This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word ‘profound’—every sentence should be savored.” —Tom Peters

The Business of Belief cover with Amazon

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

“Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea. —Seth Godin, author of The Icarus Deception

Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

“This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read.” —Inc. Magazine

The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.

Buy The Business of Belief:  Paperback, Kindle, Audiobook


“This is a book packed with simple yet powerful insights. Highly, highly recommend this for anyone who is looking for ways to add magnetism to their brand. I read it regularly for inspiration.” —Jim Signorelli, author, StoryBranding

“I love his insightful writing style, and the clear, direct format with which the book is delivered. A perfect compliment to any major change initiative, marketing effort, or even preparation for a keynote speech.”—Jenny Blake, author, Life After College

“On an impact/pound basis this book is exceptional.”—Bill Wiersma, author, The Power of Professionalism

“The book is a quick and fun read, and I strongly recommend it for anyone who is in the business of communicating.”—Jonathan Salem Baskin, author, Tell the Truth

“This book is fantastic! I love the ideas, the writing, the format… It’s a knockout. There is so much food for thought and gems of wisdom gently crammed into this book.”—Christopher Bergland, author, The Athlete’s Way