“This is a short book. But I hope it takes you, like me, a long time to read it. The Business of Belief earns the word ‘profound’—every sentence should be savored.” —Tom Peters


How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers,
Educators, Entrepreneurs and Other Leaders Get Us to Believe

Learn about the Masterclass–> Click here

The Business of Belief cover with Amazon


In this thought-provoking and entertaining book, Tom Asacker pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

“Is this about marketing, life, spirituality, history, change or sales? Yes. A little book with a big idea. —Seth Godin, author of The Icarus Deception

Whether you are launching a new brand or marketing campaign, selling products and services, coaching individuals or leading a team, this book will shatter your assumptions about leadership and the art of influence, and give you the invaluable insights required to understand and move others.

“This instant classic provides the key to motivating yourself, your friends, your family, your coworkers and your customers. A must read.” —Inc. Magazine

The Business of Belief is Tom Asacker’s most compelling—and important—book yet. It will fundamentally change the way you think about your work and your life. Use it as your companion and as a guide in this fast-paced world overwhelmed by complexity and choice.

Buy The Business of Belief:  Paperback, Kindle, Audiobook


“This is a book packed with simple yet powerful insights. Highly, highly recommend this for anyone who is looking for ways to add magnetism to their brand. I read it regularly for inspiration.” —Jim Signorelli, author, StoryBranding

“I love his insightful writing style, and the clear, direct format with which the book is delivered. A perfect compliment to any major change initiative, marketing effort, or even preparation for a keynote speech.”—Jenny Blake, author, Life After College

“On an impact/pound basis this book is exceptional.”—Bill Wiersma, author, The Power of Professionalism

“The book is a quick and fun read, and I strongly recommend it for anyone who is in the business of communicating.”—Jonathan Salem Baskin, author, Tell the Truth

“This book is fantastic! I love the ideas, the writing, the format… It’s a knockout. There is so much food for thought and gems of wisdom gently crammed into this book.”—Christopher Bergland, author, The Athlete’s Way


A Business Fable for an Age of Complexity

“What people think about you or your business is unimportant. What matters is how you make them feel about themselves and their decisions in your presence.”

Sandbox Wisdom cover imageThat’s just one of the startling insights revealed in this heartwarming story about a confused and disillusioned CEO whose encounter with an amiable mechanic and an adorable little girl changes his business—and his life—forever.

“A smart, warm-hearted and winning book. A must read!” —The New York Times

This timely story reveals the timeless principles of business and organizational success in a way that goes straight to the heart of 21st century marketing, branding, selling and leadership.

“An insightful little book!” —Fred Smith, founder, chairman, president, and CEO of FedEx

You’ll discover the simple truths of influencing others, managing failure, strategic thinking, conflict resolution and much more.

“This is not another formulaic business book written with perfect hindsight about some increasingly irrelevant business model. The  lessons here are fast, timeless and under your nose.” —Scott Bedbury, author of A Brand New World

Forget business as usual. Sandbox Wisdom is a new way to awaken the subconscious wisdom of your childhood and revitalize your business, and your life.

Links to Sandbox Wisdom: Paperback, Kindle (coming soon)

Tom’s other books

Clear cover imageA Clear Eye for Branding: Straight Talk on Today’s Most Powerful Business Concept  (Paperback, Kindle)

“Finally, this branding babble is put to rest. Tom debunks most of the mystery of branding and simplifies it to the bare essentials in this easy to read story.” —Kevin W. McCarthy, CEO, On-Purpose Partners

OS cover imageOpportunity Screams: Unlocking Hearts and Minds in Today’s Idea Economy (Paperback, Kindle)

Opportunity Screams is a must-read in our cluttered, confused, and distracted 24/7 economy.” —Jonathan Salem Baskin, Global Brand Strategist, author, columnist

Less cover imageA Little Less Conversation: Connecting with Customers in a Noisy World (Paperback, Kindle)

“Injects the same revolutionary spirit and humor he delivers in his speaking engagements, achieving the same high takeaway and thought-per-minute ratio.” —Scott Silverman, Owner, Articulate Brands

Note: Here’s the answer to the puzzle!